The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies - large and small - are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. Social media is like any other … [Read more...]
Why Mobile Content Strategy is Important to PR
Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]
How Google’s Panda 4.0 Affects PR
Watch the one-hour webinar with Sally Falkow and Doug Brown of Newswire.net. http://youtu.be/9Ip0_WZJf0s About 10 days ago Google started the roll out of Panda 4.0 - a major update to their search algorithm. The goal of this update is to remove what Google calls "thin content" from the search rankings. Why is this of interest to the PR profession? Although most PR pros … [Read more...]
How Content Marketing & Digital PR Affect Your Business
Guest post by Cokey Falkow Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It's much … [Read more...]
LinkedIn Adds Image Sharing on Mobile Devices
The power of visual content continues to catch on. Even if you had the time to write a thousand well-crafted words, your audience probably doesn't have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this - now you can share images on LinkedIn directly from your mobile device. All you … [Read more...]
