Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first. You have just 8 seconds to grab your visitor's attention. The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]
Liquid Content Strategy – An old Idea gets new life
In a recent post Mark Schaefer talked about the need for a "liquid" content strategy. "For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the … [Read more...]
Strategy & Tech Tools Can Boost Content Success
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]
9 Image Composition Tips
As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google's recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art … [Read more...]
Should We be Storytelling or Story Making?
Every PR practitioner has had it drummed into them that we should be telling our brand's story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Writers know that. Movie makers know that. … [Read more...]
