A Social Media Policy Can Prevent Damage to Reputation
Asian businesses are finding that there is risk in social media – “potential reputational damage” due to the disclosure of confidential business or inappropriate information on social media channels. A social media policy can help keep employees on track. It’s about setting the tone for the way you do business and being clear with the people who work with you as to what is acceptable and unacceptable behavior. Read the article >>
Interesting Content Sparks Conversations
If people aren’t talking about your brand it’s because you are not telling your story in a compelling and interesting way. “It’s because you’re boring,” says Seth Godin. Take a look at three examples of how to use video in a creative way to tell a story or support a brand positioning. Read the post >>
Facebook Likes Might Be More Valuable that Tweets
Social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter. Eventbrite announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34. It obviously works for selling tickets to an event, but whether this holds true for all markets remains to be seen. See the data >>
