Why RSS is the must have tool for PRThe PR Society of America seminar "PR and Emerging Communication Channels," addressed the emerging phenomena known as Web logs (blogs) and Real Simple Syndication (RSS)Steve Rubel, author of micropersuasion, opened the seminar by commenting on the power of RSS. "Basically, RSS TiVos the Net for you. It captures everything … [Read more...]

Can RSS be a tool for PR professionals?As more and more people turn to the Internet for their news, PR professionals are begining to realize that the best place to reach journalists and corporate audiences is online.So how do you reach them?  If you build a website or a media room will they come?RSS  - Real Simple Syndication - is one way PR professionals can … [Read more...]