According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from United States Canada United Kingdom And there's been steadily increasing news coverage of these two phrases - with the interest in training ramping up mid 2009. The … [Read more...]
Branded Content and the Future of Social Media
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great minds think alike, Maggie! Branded content is one of the trends in my … [Read more...]
Social Media Reading April 30 2010
Almost everyday I meet someone who asks me, "How do I keep up with the new ideas in social media?" The other question I get very often is, "How do I figure out how a new idea relates to my work in PR?" Since the puprose of PRoactive is to assist PR practitioners to identify new trends and technologies, and stay abreast of these new ideas that affect the practice of PR, I'm … [Read more...]
Social Media Invading Search Territory
Social content has been creeping into search for a while. Google, Yahoo! and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. The recent announcement of Twitter's promoted tweets just makes this a closer bond. "Smart online marketers have also been using social search for other reasons including competitive … [Read more...]
Hello – Is that really you I’m talking to?
Mitch Joel's post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we're killing the medium. I agree. "The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost." He refers to the article about Ghost Blogging in the … [Read more...]
