ClickThroughs #2 trend is that email and social will get more integrated. "As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience." Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many social components to their … [Read more...]
Using Social Media to Build a Personal Brand
"We still don't care about your personal brand" tweeted one of the social media thought leaders yesterday and that set me thinking: does anyone care? I guess many people won't care. But I know people who want to do business with you, or hire you, definitely care. So how can you improve your online presence and build up a good network? Start with a plan. Random acts … [Read more...]
Social Media Tips from Professor Jonathan Taplin
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the … [Read more...]
Are Your Customers Too Old for Social Media – Not a Chance!
Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now one of the fastest growing segments in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study. That's compared with an increase of 10 … [Read more...]
Social Media is Affecting Our Communication Patterns Online
A new survey from Nielsen set out to show that as people use social media they use email less - and surprise! it came out completely the other way around. "It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social media users. Intuitively this makes some sense. Social … [Read more...]
