Oh No! Not another social network ! I can just hear the cries in the PR world: " We already have too many channels to manage, why should we have to start over on a new platform?" When I first heard the rumor of Circles back in December 2010 I was excited because I thought it handled the problem of too much irrelevant content being shared with my connections. My business … [Read more...]
Mapping Your Social Graph
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto Public Relations practitioners are familiar with the concept of identifying and building … [Read more...]
Smart PR People are Using SmartTags
Have you heard of Smart Tags? According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser. Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they're proving to be really useful in social media … [Read more...]
Social Media Metrics and Conversion
US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue to … [Read more...]
Why Quality Content is Important
This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months - right through the holiday season - they were top of the rankings for phrases like "skinny jeans", "home decor" and "comforter sets", to name just a few. Google looked into the results and, suddenly no more JCPenney. They were penalized for … [Read more...]
