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Sally Falkow - Social Media Strategist
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The Technology of the City Creek Center Fire Fountain

March 30, 2012 by Sally Falkow

The fountain at City Creek Center is a marvel of technology Here's an interview with the designer, Mark Fuller of WETDesign. … [Read more...]

How to Make a Video go Viral

March 29, 2012 by Sally Falkow

As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral.  And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can tap into to give the video an initial push. You need to give it some traction. This is not … [Read more...]

Social Media Trends 2012 – Analytics and Measurement

December 5, 2011 by Sally Falkow

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on measurement Content creation and curation Social media education and training Social Media Intelligence is a sure bet in my view - see this post. Let's take … [Read more...]

Trends for 2012: Social Media Intelligence

November 12, 2011 by Sally Falkow

Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year.  I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence Better use of analytics and more focus on measurement Content curation Social … [Read more...]

5 Essential Underused YouTube Internet Marketing Tips

October 7, 2011 by Sally Falkow

A timely guest post from Andy Havard at Skeleton Productions,  a UK based Internet video production company. I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday. One of the elements for a good SMNR is video - it's a great PR tool. Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great … [Read more...]

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