Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing. Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. “YouTube, and video in general, allows its users to see the action, to see … [Read more...]
Pinterest PR Tips
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by 43.7%. Pinterest already drives more traffic to sites that use … [Read more...]
Digital and Social Marketing Advice from Sephora SVP
An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview. Take notes. … [Read more...]
Progressive Insurance PR Debacle – Why You Need a Social Audit
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let's just start by saying that they should have just paid the claim and done the right thing. But when her family tried to claim on … [Read more...]
Pimp Your Press Release
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They've been telling us for at least five years now that they need more than just a page of text. And PR Newswire's … [Read more...]
