2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish the value equation for your … [Read more...]
SMART News – Read a couple of chapters
The Value of your Facebook Fans
Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number of people liking these brands on Facebook has increased too - in 2010, … [Read more...]
Predictive Keyword Research
There is a way to find keywords and phrases before they become popular and use them in your news content to position yourself as a thought leader. This process can also be used for news releases -Yahoo News watches for trending topics and rising searches. Check out this video from Rand Fishkin of SEO Moz. … [Read more...]
Pinterest is Nipping at Twitter’s Heels
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent. Yes, they are both a long way from the 67% for Facebook, but it seems that the race for second place is on. Instagram is not too far behind … [Read more...]
