It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. (Study by The Creative Group.) It … [Read more...]
5 Image Editor Apps for Visual Content
BY MIKE FALKOW Creating interesting, original visual imagery has become an important skill for PR people. Google is cracking down on duplicate content - and that includes images. There are many ways to make an image uinque - it does not have to be one you took yourself. You can edit stock photos and make them unique. As technology develops it becomes … [Read more...]
2015 Media Trends and State of Online Newsrooms
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx … [Read more...]
Mayo Clinic Tops Digital Healthcare Report
A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings to see how well they serve the digital patient. The … [Read more...]
Brand Consistency and Trust
Guest post by Creative Director Mike Falkow Social media is here to stay. That isn’t even a point of debate anymore. Most businesses are already on social media platforms and have Facebook fan pages, Twitter accounts for customer support, YouTube channels and the list goes on. However, a lot of what you see on these profiles looks like someone just threw … [Read more...]
