The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. In a recent post PR News stated, "Data analytics and insights will be more valuable on your resume than "people skills" or great writing." 2018 is the … [Read more...]
Earned Media Outperforms Paid in Demand Gen
According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned … [Read more...]
Why Monitoring Brand Mentions Matters
Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Now a negative mention online can reach millions in a flash. If you're smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and … [Read more...]
The Rise of Social Media Customer Care
There is no doubt that social media is a part of our lives today - and, as such, social media has to be a big part of every company's marketing plan. But don't just use it as a broadcast channel. Your customers expect you to be active and responsive on social media. It is all about social media customer care. I do have a favorite social media management dashboard that is not … [Read more...]
The Digital Marketing Revolution has Just Begun
According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its … [Read more...]
