Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Sendible – Content Curation Suggestion Feature

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Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]

Top Skills for 2016 from LinkedIn

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This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog.   The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.  Since LinkedIn has access to the hiring data of millions of companies and … [Read more...]

Using the Right Social Media Language

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GUEST POST by Mike Falkow, Creative Director of Meritus Media   Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]

New Twitter Rules Good for Brand Storytelling

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  Twitter rules have always restricted content to 140-characters. We've all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some new rules that relax the character count.Thankfully the rumors that … [Read more...]

Content Strategy Challenges for Digital Marketers

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The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic:  Content Marketing Challenges- strategy, planning, content creation and distribution Guest:  Brandon Andersen, Chief Strategist Ceralytics.  Previously Marketing Director for Cision. @andersenology Here are the questions I'll be asking Brandon: Q1:  Can you define … [Read more...]