Although we're bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we're still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. "The biggest lessons learned this year are in the social media sphere," says Michael Fineman, president of San … [Read more...]
Social Media Essential Skills for Marketing and PR Jobs
The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.” and “A few years back … [Read more...]
Social Media Essential Skills for Marketing and PR Jobs
The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.” and “A few … [Read more...]
PR Trend 2010: Companies will realize social media can’t be outsourced to PR
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No … [Read more...]
PR Trend 2010: The Death of Print
This chart from the Burueau of Labor is quite an eye opener. Newspaper employment figures are at the lowest ebb in 50 years We’ve been hearing about layoffs in newsroom, but it’s more than just the journalists. This trend hits everyone working for a newspaper. And to see it in graphic form like this really makes an impact. The numbers are back down to what they … [Read more...]
