The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services. In fact, in the U.S. and in much of Western Europe, those two attributes rank higher than product quality—and far … [Read more...]
Engagement Drives Loyalty
A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast … [Read more...]
PR 2.0 What Works?
I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010. Here is his advice: What used to work doesn't work anymore and you need new skills. Learn to optimize news content Master social media Learn to do video marketing - not VNRs, but really good story telling Be real Be credible Be … [Read more...]
The New Media Relations
It's official - journalists rely on social media sources to find stories. Traditional media may not be dead, but the best way to connect with them is online. A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on … [Read more...]
Are You Ready for PR in 2010?
Although we’re bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we’re still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. “The biggest lessons learned this year are in the social media sphere,” says Michael Fineman, … [Read more...]
