Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Marketers upped the dollars spent on branded content in 2009 – double what was spent in 2008. Branded content snagged 32% of overall marketing, advertising and communications budgets. And the numbers are expected to jump … [Read more...]
PR Trends 2010: Real Time Search Speeds up the News
Early in December Google announced that they will be including real-time news and updates in their web search pages. And soon after Yahoo followed suit. How does this affect the news cycle and PR? As you can see in this short video news items and Twitter/Facebook status updates are right at the top of the page when you do a search now. So even though your website might not … [Read more...]
PR Trends in 2010: The Future of PR
Social Media is no longer a fad, or something to try out. It will become an integral part of PR programs in 2010. And PR people have to master social media and use it strategically to be effective. Nothing backs up predictions like cold, hard facts. Joseph Thornly posted this graph from Google Trends that shows searches for public relations have been declining … [Read more...]
5 Social Media Tools for PR Professionals
Social Media Tools For 2010 View more presentations from Sally Falkow. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. It’s how you read news updates from friends … [Read more...]
How to Measure Social Media -Southwest Airlines
A case study about their 72 hour fare sale The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity. This sale was so successful that the traffic shut down the … [Read more...]
