Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.) News Releases Looking back at the history of the press release one can see … [Read more...]

In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content.And many of them don’t carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds. If you are not yet vigorously active on Facebook, take another look at … [Read more...]

  If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study.  73% of online women are now active social media users, engaging weekly or more often with top social media platforms. Social media is playing an increasingly important role in the everyday lives of Americans, … [Read more...]

  The North American Journeys Summit is a two day seminar in LA for Destination Marketing Organizations.  Today a few of the sessions are focused on social media.   Martin Stoll is speaking about using social media to promote to international visitors. He is concentrating on marketing to the travel trade – a BtoB play. By show of hands, 90% of the audience here is on … [Read more...]