It seems that Baseball did not get the memo about the power of online influencers: A recent study of 127 Baseball teams found that although many independent bloggers, such as MLBTradeRumors.com and Yahoo! Sports, have upward of two million pages views daily and represent some of the Internet's heaviest traffic, they rank far behind traditional media on trust and are the most … [Read more...]
The Future of Journalism and PR
Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. One of the key findings from WJEC2 was that social media has become an integral part of journalism and must be included in the … [Read more...]
Branded Content and the Future of Social Media
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great minds think alike, Maggie! Branded content is one of the trends in my … [Read more...]
Media Relations in a Web 2.0 World
Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Newsroom are … [Read more...]
Media Releases and Online Newsrooms Evolving
Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.) News Releases Looking back at the history of the press release one can see that the way we … [Read more...]
