Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. @HughesPR asked if it is that simple Listening is not hard these days. There are now over 200 tools that can help you gather the conversations. The next step is not so simple. Finding the right content and figuring out … [Read more...]
Are Your Customers Too Old for Social Media – Not a Chance!
Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now one of the fastest growing segments in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study. That's compared with an increase of 10 … [Read more...]
Social Media the One Bright Spot for PR Hiring
While economists argue about whether we are now through the recession or whether we're headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. companies say they plan to award base salary pay increases in 2011. How is PR … [Read more...]
Online Video Creates Visual Networking
Chris Anderson of TED says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations need to embrace radical openness. Watch this amazing video. (18 minutes) When the Web first started there was almost no … [Read more...]
Branded Content – a Controversial PR Direction
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas once considered the exclusive domains of … [Read more...]
