US businesses have definitely accepted that social media has to be a part of their marketing and PR activity – four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue … [Read more...]
Corporate Spokespeople Getting Their Mojo Back?
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]
Do You Know What People Want From You Online?
One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK Customer Satisfaction Index • 1 in 4 people are less inclined to buy … [Read more...]
Online News Now Just Behind TV
One of the findings from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. “Information is now portable, personalized, and … [Read more...]
Should You Be Outsourcing Social Media?
The answer is yes and no - depending which part of the social media program you're talking about. Mark Evans wrote this week in the Sysomos blog Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media. These … [Read more...]
