For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. Social media was the most cited new … [Read more...]
Are You Measuring the ROI of Your Social Media Activity?
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” only 40% of companies … [Read more...]
Does Social Media Presence Trump a Website?
I've been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I've seen several blog posts and articles suggesting that websites are a thing of the past and that Facebook and Twitter will dominate … [Read more...]
Is It Time to Re-Examine Your Media Relations Strategy?
The PwR 2011 Study shows that journalists are embracing the online world: 77% contribute content to a website or a blog in addition to their usual duties 87% prefer to receive press releases via email 91% want “easy access” via a link in the email to relevant background, bios and supporting information 87% want access to high res images 76% want verbiage they can … [Read more...]
Do You Have a New Media Relations Strategy?
Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. The Internet has created more than one new way to reach your and engage your audience, said … [Read more...]
