Yesterday Geoff Livingstone pointed a finger at PR people and called the industry's measurements "suspect." Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation AVE's have always been a troublesome metric, and the recent Barlecelona Principles laid them to rest. And we are moving … [Read more...]
What is the Role of PR in Social Media?
Back in 2000 a little book was published that predicted the rise of what is now called social media. It's called The Cluetrain Manifesto. You can read the original version free online. In Chapter Four, Markets are Conversations, Doc Searls describes PR's role in this new conversational world: "They aren’t censors, they’re the company’s best conversationalists. Their job … [Read more...]
Social Sharing – Getting News Content Right in 2011
Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. "The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be … [Read more...]
Social Intelligence – Our Ticket to the Boardroom Table?
In 2000 the Cluetrain Manifesto stated, “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.” To … [Read more...]
Getting Smart with the Data: Measuring PR and Social Media
One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs. Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and … [Read more...]
