In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what's important and they want to discover interesting and relevant content. "Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Look for rapid innovation in this field." There are already … [Read more...]
Social Video-some interesting facts
Read the full press release about the study … [Read more...]
Google Give PR Pros a Holiday Gift
In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]
Formula for Social Media Success
To be successful in social media you need to listen, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. (Social Media Governance 2011) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. Too … [Read more...]
News Search and Web Search
More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are some distinct advantages to having your news releases … [Read more...]
