People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be a boon to PR people looking for more coverage for their stories. Opportunities to act as a citizen … [Read more...]
Changes in News Delivery Give New Power to Press Releases
Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. This has … [Read more...]
How Do People Find Your Content Online?
OutBrain recently released an update to their Content Discovery and Engagement Report. The original study was done in Q1 and the update is for Q2. Top 20 Traffic Sources to Content Pages 1 Google 2 Yahoo 3 AOL/Huffington Post 4 Facebook 5 MSN* 6 Drudge … [Read more...]
What is Search Important to PR?
In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle … [Read more...]
Digital Journalism and PR
Jim Brady on the Changes in News Consumption Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Who ever thought we’d see the end of the daytime soaps due to lack of … [Read more...]
