When you start monitoring social conversations it takes a while to figure out which words and phrases return the most relevant content. There are many excellent subscription tools available, but until you have narrowed down your search terms and brand terms, it's a smart idea to use a free tool. iGoogle is one easy-to-create and easy-to-use dashboard. Here's how to do … [Read more...]
Video Soon to be 90% of Online Traffic
Each year at this time new technology ideas emerge and tech predictions are made at the Consumer Electronics Show (CES) in Las Vegas. In his keynote speech Robert Kyncl, vice president, global head of content for YouTube, predicted that in a few years video will be 90% of all the traffic online. In case you missed my earlier posts and webinars about the importance of using … [Read more...]
PRSA’s New PR Definition – 3 possibles
A few months ago when PRSA announced that it was engaging the PR community in an 'open and collaborative effort' to modernize the definition of PR, there was a spate of posts from PR people. Many applauded the crowd sourcing approach, but there were also detractors. As with any such effort, there's always the risk that individuals or groups with zero, limited or even slanted … [Read more...]
Good Writing Remains a Core PR Skill
I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written.... What could possibly lead anyone to the conclusion that a press release doesn't have to be well-written? The purpose of a press release has changed; that I am … [Read more...]
The Customers’ Voice, Your Social Graph and Your Reputation
Social media impacts every part of your business. Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy Educates their employees - all … [Read more...]
