Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don't do much for you. PR Newswire reports that a study … [Read more...]
To blog or not to blog – that is the question
Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog. UMass Dartmouth studies show that back in 2007 INC 500 companies were outstripping the Fortune 100 … [Read more...]
Does Your Online Newsroom Get an”A” in PR?
As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful. … [Read more...]
Are you Listening to Your Stakeholders?
In the previous post I took a look at how the 5W's apply to Digital PR. One of the most important reasons for examining how you are using these 5Ws is that if you don't, you have no Digital PR strategy. The first W is Who. Unless you know who you are talking to, odds are your communication efforts won't hit the mark. Think back to the basic communication theory you … [Read more...]
The W’s of Digital PR
Social media is about communication. As The Cluetrain Manifesto pointed out - Markets are Conversations And as we strive to improve our conversations we have to improve our grasp of the basics of communication. Take a new look at the 5Ws. Who: Who are the people we might want to have a conversation with – women, men, mothers, IT executives? Are gardeners, nurses or … [Read more...]
