Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Progressive Insurance PR Debacle – Why You Need a Social Audit

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Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let's just start by saying that they should have just paid the claim and done the right thing. But when her family tried to  claim on … [Read more...]

Are you missing opportunities for media coverage?

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The PRESSfeed 2012 Online Newsroom Survey results highlighted some big discrepancies between what journalists say is important to them when they get a news release and what's available in company online newsrooms.  There are also gaps between what journalists think is important and what PR people think is important to journalists and bloggers. Download the full report … [Read more...]

Earned Media Tip # 6: Connect with a Like-Minded Community

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This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP.  After doing a social audit Rosetta Stone discovered that people over 50 regard learning a new language as a way to … [Read more...]

Evoking Emotion: Digital PR Tip #4 Earned Media

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In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all content shared online. Facebook reported 1 billion items shared a week in July 2011.  … [Read more...]

Pimp Your Press Release

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A recent survey of UK  journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They've been telling us for at least five years now that they need more than just a page of text. And PR Newswire's … [Read more...]