Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become a cultural meme incredibly fast. In the old traditional news model … [Read more...]
Digital PR Tools
An App to Analyze Facebook Friends Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph, and you should be, this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status and, if you'd like to increase engagement, you … [Read more...]
Social Media Coaching Can Bridge Skills Gap
A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers' lack of understanding means they are unsure of the returns. It's a skills gap that is preventing businesses from getting value from social media. 1 … [Read more...]
Digital PR, $ocial Media and ROI
According to the Chartered Institute of Marketing Social Media Benchmark study 1 in 5 marketers said their business was “fundamentally ill-equipped to take advantage of social media” and only a quarter of those questioned had established any solutions for this lack of competency. I'm surprised it is only 1 in 5. Many more than that express their confusions when I meet … [Read more...]
Digital PR Tool of the Week: Newsle
One of the factors you should be monitoring is who in your social graph is getting media attention. And now there is a super simple way to do that - Newsle. Built by Harvard undergrads (sound familiar?) the service scans hundred of news and blog feeds looking for mentions of your connections. Perhaps this might be too narrowly focused for everyone, but it is a perfect … [Read more...]
