Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. While … [Read more...]
Why You Need to Add Video to Your News Content
In a recent Fast Company article visual storytelling was described as the breakout trend of 2012. Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to … [Read more...]
History of Photography – Rise of Mobile and Photo Apps
This infographic was produced by Overgram, a very cool tool that allows you to add text to your images. It's the free version of Over, which is available in the Apple app store for 99c. Adding text to your images easily makes it possible to improve the images you add to your news and social content. Take a look at the infographic and the rapid rise of mobile photography. … [Read more...]
Why You Need a New Media Relations Strategy
Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news. Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media … [Read more...]
PR Opportunities from Big News Events
If you've read the ebook Newsjacking by David Meerman Scott you'll know that when a large news item such as the storm on the East Coast appears there can be opportunities for companies with relevant stories. Sandy is the biggest storms ever to hit the US and reporters and bloggers are going to be looking for secondary stories and sources related to the storm to keep the … [Read more...]
