In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office, makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press release is becoming completely irrelevant, … [Read more...]
Tone or Sentiment — The New PR Standards
If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine's Measurement Standard. "The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge!" lays out some measurements we should all have down pat. And it is not AVEs! Awareness It’s measured by … [Read more...]
Why Google + Should Be Part of Your Social Content Marketing Play
Tom Jones' post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan. • It increases your ranking on Google’s search engine results. • It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice. • It ensures that your business shows up on Google Local and … [Read more...]
Google News – then and now
Google News launched in September 2002. What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources across 72 editions and 30 languages and the results are … [Read more...]
PR’s 4 Biggest Challenges
It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]
