It's not very often Facebook changes it's rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The '20% text on the cover' rule still stands, but what you can say in that text is now much more flexible. Here's the new wording from Facebook: "All covers are public. … [Read more...]
New Facebook Design Taps into Trend for Visual Content
Facebook's recent announcement about their redesign of the news feed is based on the trend for visual content. The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post. If you add a photo album this … [Read more...]
How Consumers use Social Media During Purchase
Are you still wondering just how to integrate social media into your marketing mix? "While marketers understand the importance of managing their brands online, there's still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment," says Chip Lister, Managing Director of Radius GMR. A new study … [Read more...]
Create and Optimize Visual Content: a new PR skill
Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with … [Read more...]
Is Your Team Ready to Ride the Online Video Wave?
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study illustrates the importance of streaming … [Read more...]
