Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Brands have indeed … [Read more...]
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
Twitter is Getting Ready to Woo Journalists
Twitter is already playing a large part in the news industry: it's where many people find breaking news and it's where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news industry — both as a tool for reporters and newsrooms and as a way … [Read more...]
State of the News Media 2013
The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 - in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978. Nearly one-third of consumers surveyed by the Pew Research Center's Project for Excellence in … [Read more...]
What is Digital PR?
Updated January 2016 Digital PR is a blend of traditional PR and technology. With Digital PR you can reach and engage your audiences wherever they are online and on any device they use. It makes it possible for your message to be found online and shared on social media. Digital PR is about relationships and conversations, not just broadcasting content. Digital PR and Social … [Read more...]
