An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don't have any women customers. The recent BlogHer survey of 2000 women in the US found that women regard blogs as their most trustworthy source of information and advice. Blogs beat out … [Read more...]
Building A Simple Social Media Dashboard with iGoogle
When you start monitoring social conversations it takes a while to figure out which words and phrases return the most relevant content. There are many excellent subscription tools available, but until you have narrowed down your search terms and brand terms, it's a smart idea to use a free tool. iGoogle is one easy-to-create and easy-to-use dashboard. Here's how to do … [Read more...]
Good Writing Remains a Core PR Skill
I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written.... What could possibly lead anyone to the conclusion that a press release doesn't have to be well-written? The purpose of a press release has changed; that I am … [Read more...]
Social Networking – Going Round in Circles
Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was 'circles' that allows you to create different groups of friends or contacts, and post content relevant for that group only. The idea appealed to me, because I had experienced the meshing of my personal family and business contacts on … [Read more...]
Social Media a Close Competitor to Email for SMBs
For years we've been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. Social media was the most cited new … [Read more...]
