Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
Earned Media Tip # 5 : Content Partnerships
This post is tip # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it's a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It's not such a new idea - think of Soap Operas and sponsored radio shows. Since so … [Read more...]
Earned Media Tip # 3 : NewsJacking
This is the 4th post in the series 10 Digital PR Tips for Earned Media. David Meerman Scott's book on newsjacking covers this topic in depth. It's a technique I've used for many years and, done right, it works like a charm. What exactly is newsjacking? Scott defines "newsjacking" in the book as publishing your personal angle, ideas, or perspective into a breaking … [Read more...]
Digital PR: Finding Brand Ambassadors
In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA - the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media? What exactly is a brand ambassador? You need to find people or groups who already … [Read more...]
10 Digital PR Tips for Earned Media
PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them Use multimedia content to tell stories and start inspirational conversations Become a master at newsjacking - insert your story into trending conversations and news items Evoke … [Read more...]
