There has been a lot of talk about how Twitter intends to make money. One idea that has been floating around for a while is paid business pages. Twitter is redesigning their homepage to better reflect the value of the service. They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, … [Read more...]
Back-to-School Pitches on Social Media
We're heading into the dog days of summer and many parents are thinking about Back-to-School time. So apparently are retailers with Back-to-School merchandize. Candies' new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter. It will only be seen on TV on MTV on Monday - four days after the social-media debut. "Last year, … [Read more...]
Online Video – Your Best PR Opportunity
PR is about telling a brand story. Video is a great medium for telling stories and video viewing online is showing rapid growth. The cost of making a video for online is negligible and it is a great PR opportunity. Video search and blog search were the best performers in Google's stable in 2007, based on consumer data. The data gathered on 2008 Internet usage in … [Read more...]
Social Media Club LA Looks at Guidelines for Citizen Journalists
Last night's panel at the Social Media Club of LA got into a spirited discussion about the pros and cons of citizen journalism. The event was covered by Fox 11 news. Alexia Tsotsis, tech/business lifestyle reporter for the LAWeekly was the moderator. (@alexiatsotsis) Panelists were: David Sarno, a Los Angeles Times Internet business reporter. (@dsarno) Christina … [Read more...]
Marketing to Women in Social Media
Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "What if, as women, we could get together in large numbers and tell companies what we … [Read more...]
