Mitch Joel's post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we're killing the medium. I agree. "The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost." He refers to the article about Ghost Blogging in the … [Read more...]
What Are Social Media Users Looking For?
As with traditional media, it's different strokes for different folks on social media sites. And knowing your audience's needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news … [Read more...]
CMO’s Guide to the Social Landscape
According to the CMO Club 81% of CMO's plan to link their annual revenue to their social media investment! But other studies show that many CMO's are still confused about how to effectively integrate social media with their marketing and PR programs. We often get asked whether a company should do it all in-house or outsource to an agency. Since the idea is to hold … [Read more...]
Twitter and Facebook Influencing Purchase Decisions
A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it seems that Twitter is the more influential 79% of Twitter followers are more likely to … [Read more...]
Social Media Strategies: Ravit Lichtenberg at OMS10
Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than "shooting arrows at a moving target.' Take a step back and figure out the best way to reach your customers, provide valuable content and stay close to them, says Ravit. Five Social Media Tips: 1. Have a vision-driven strategy, but a campaign … [Read more...]
