Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.) News Releases Looking back at the history of the press release one can see that the way we … [Read more...]
Social Media Invading Search Territory
Social content has been creeping into search for a while. Google, Yahoo! and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. The recent announcement of Twitter's promoted tweets just makes this a closer bond. "Smart online marketers have also been using social search for other reasons including competitive … [Read more...]
Making the Most of Your Social Media Content
In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content. And many of them don't carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds. If you are not yet vigorously active on Facebook, take another look at … [Read more...]
Social Media Affecting BtoB Buying Behavior
A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. Push vs Pull Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to reviews and … [Read more...]
Social Media – Integrating with Other Channels
Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010. However, it appears that we are still at the 'figure it out' stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of voting features, product reviews, … [Read more...]
