The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos … [Read more...]
US Regions Collaborate for Travel Marketing Online
Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented. Steve explained how several of the regions in the US are collaborating to make their international online marketing more effective - specially since … [Read more...]
10 Twitter Tips
I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter. These 10 Tips are for those getting started. Download the Tip Sheet … [Read more...]
Social Media – Where’s the beef?
It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
Online Buzz, Reputation and The Power of Voice
Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Since then many companies have felt that power - positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list. Nestle is embarking on an emergency online PR campaign to … [Read more...]
