On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available … [Read more...]
US Women Are Following Brands & Stores
It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand 32% follow a … [Read more...]
New Media, Old Media: what are your readers looking for?
The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources. The findings are very interesting. What used to be a one-way broadcast of news has become an increasingly social medium. Half of Americans rely on friends and … [Read more...]
What Journalists Need from PR People
Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today's Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead - in fact reporters need information from us more than … [Read more...]
Social Media Reading April 30 2010
Almost everyday I meet someone who asks me, "How do I keep up with the new ideas in social media?" The other question I get very often is, "How do I figure out how a new idea relates to my work in PR?" Since the puprose of PRoactive is to assist PR practitioners to identify new trends and technologies, and stay abreast of these new ideas that affect the practice of PR, I'm … [Read more...]
