If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. If we are not basing social content and activity on social media intelligence (listen and learn) how can we respond appropriately? Innovation is good. … [Read more...]
Social Media Adoption Up – Engagement Still Lacking
The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New … [Read more...]
Social Media Tips from Professor Jonathan Taplin
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the … [Read more...]
Are Your Customers Too Old for Social Media – Not a Chance!
Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now one of the fastest growing segments in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study. That's compared with an increase of 10 … [Read more...]
Social Media the One Bright Spot for PR Hiring
While economists argue about whether we are now through the recession or whether we're headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. companies say they plan to award base salary pay increases in 2011. How is PR … [Read more...]
