This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 - content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers' minds as we move into 2011. There is, however, a … [Read more...]
PR in 2011 – Listen, Learn and Respond
In 2000 the Cluetrain Manifesto made some predictions about how the Internet would change communication, behavior and, as a result, how we do business. “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be … [Read more...]
3 Tips to Engage with Latino Audiences Online
This week Joe Kutchera, author of Latino Link, is doing a Blog Tour. Here are three tips and cases studies that show how companies can listen, learn and respond and how effective engagement can lead to ROI. Follow me on Twitter Join my network on LinkedIn … [Read more...]
Using Social Media to Build a Personal Brand
"We still don't care about your personal brand" tweeted one of the social media thought leaders yesterday and that set me thinking: does anyone care? I guess many people won't care. But I know people who want to do business with you, or hire you, definitely care. So how can you improve your online presence and build up a good network? Start with a plan. Random acts … [Read more...]
Social Media ROI
"Many companies have yet to capitalize on social media's ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit." So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. … [Read more...]
