Have you heard of Smart Tags? According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser. Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they're proving to be really useful in social media … [Read more...]
Public Engagement Takes More Than One Media Platform
There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations. The Internet has created more than one new way to reach your and … [Read more...]
Smarter Customers Require Smarter Business Practices
Your customers are getting smarter and more connected. They no longer want to do business in the traditional way - they want to interact with you on their own terms and in their own time. They connect through many devices and social media avenues and they expect you to be there and be responsive. They want you to be open to having a conversation with them. They expect you … [Read more...]
Social Media Stategy Daily News
IBM's sees the need for social media intelligence - they've launched new software and created a new consulting practice dedicated to the emerging category of "Smarter Commerce," which focuses on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. Read more >> Selling and social media: While marketing and customer … [Read more...]
Social Media Strategy Daily News
A Social Media Policy Can Prevent Damage to Reputation Asian businesses are finding that there is risk in social media - "potential reputational damage" due to the disclosure of confidential business or inappropriate information on social media channels. A social media policy can help keep employees on track. It's about setting the tone for the way you do business and … [Read more...]
