A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don't PR people lack understanding of the need to build genuine relationships on social media and don't provide resources that help them with their requests and queries, say the UK journos. The PR community needs to respond to the changing … [Read more...]
Are You Keeping Up with the Digital Journalists?
In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional … [Read more...]
State of the Media 2011
There have been some fundamental shifts in the news media over the last 10 years: In the 20th century, the news media thrived by being the intermediary others needed to reach customers. In the 21st, increasingly there is a new intermediary: Software programmers, content aggregators and device makers control access to the public. For the first time, too, more people … [Read more...]
Does Social Media Presence Trump a Website?
I've been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I've seen several blog posts and articles suggesting that websites are a thing of the past and that Facebook and Twitter will dominate … [Read more...]
Getting Social From the Inside Out
Like true beauty, online social conversations cannot just be bolted on from the outside. Facelifts and make-up might fool some of the people some of the time, but it's the internal beauty that wins every time. And so it is with social media. Go back and read The Cluetrain Manifesto again and get that vital clue: markets are conversations. The people who are active in … [Read more...]
