The latest stats from StatCounter show that StumbleUpon's recent jump to the top spot for referring social media traffic in the US was not a blip. In July when they passed Facebook they hit 43% with Facebook coming in at 38%. Now, a scant month later, Stumble has edged up to 50% while Facebook gained just 1% to finish at 39%. This is only in the US - globally Facebook … [Read more...]
Elite, Educated and Opinion Leaders Still Hold Sway Online
A UC Berkeley study looked into who is creating most of the content online and they found that even though we have a plethora of easy publishing tools things have not changed that much: just 10 percent of us are creating and posting content. And moreover, the better educated you are, the more likely you are to post content. Back in the days of the two-step … [Read more...]
Social Networking – Going Round in Circles
Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was 'circles' that allows you to create different groups of friends or contacts, and post content relevant for that group only. The idea appealed to me, because I had experienced the meshing of my personal family and business contacts on … [Read more...]
How is Social Media Affecting Your Business Strategy?
Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs - friends, fans and followers. And there is indeed value in a community - … [Read more...]
What is Search Important to PR?
In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle … [Read more...]
