Jim Brady on the Changes in News Consumption Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Who ever thought we’d see the end of the daytime soaps due to lack of … [Read more...]
Google+, Google Apps and Your Social Graph
One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too. Google+ product manager Christian Oestlien says, "The business experience Google is creating should far … [Read more...]
Google+ Reviews, Tips and Shortcuts
Oh No! Not another social network ! I can just hear the cries in the PR world: " We already have too many channels to manage, why should we have to start over on a new platform?" When I first heard the rumor of Circles back in December 2010 I was excited because I thought it handled the problem of too much irrelevant content being shared with my connections. My business … [Read more...]
Mapping Your Social Graph
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto Public Relations practitioners are familiar with the concept of identifying and building … [Read more...]
The Importance of Good Images
An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can't read visual material, having an image with a blog post, article or news release does signal that you are enhancing … [Read more...]
