A timely guest post from Andy Havard at Skeleton Productions, a UK based Internet video production company. I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday. One of the elements for a good SMNR is video - it's a great PR tool. Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great … [Read more...]
Diigo: A PR Tool for Social Media Releases
While I have been researching the elements needed to make a press release relevant in the digital age I've become a big fan of Diigo. I'll be presenting this research at the PR News Digital Summit in NYC on October 5th. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need … [Read more...]
How Do People Find Your Content?
OutBrain recently released an update to their Content Discovery and Engagement Report. The original study was done in Q1 and the update is for Q2. Top 20 Traffic Sources to Content Pages 1 Google 2 Yahoo 3 AOL/Huffington Post 4 Facebook 5 MSN* 6 Drudge … [Read more...]
Social Advertising has a place in a PR strategy
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article "The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward -- to the benefit of consumers and … [Read more...]
Thoughts on 9/11
I lived in South Africa through what was referred to there either as the Terrorist War or the War of Liberation. Whether you agree with these names or prefer to call it a civil war, it was a time when bombs were being placed in restaurants, buses, bars, shopping malls, office buildings, train stations and sports stadiums. Our young men were conscripted into service on both … [Read more...]
