In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]
Formula for Social Media Success
To be successful in social media you need to listen, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. (Social Media Governance 2011) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. Too … [Read more...]
News Search and Web Search
More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are some distinct advantages to having your news releases … [Read more...]
Citizen Journalism: Who is a Journalist Today?
People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be a boon to PR people looking for more coverage for their stories. Opportunities to act as a citizen … [Read more...]
Changes in News Delivery Give New Power to Press Releases
Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. This has … [Read more...]
