In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what's important and they want to discover interesting and relevant content. "Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Look for rapid innovation in this field." There are already … [Read more...]
Social Media Trends 2012 – Analytics and Measurement
Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on measurement Content creation and curation Social media education and training Social Media Intelligence is a sure bet in my view - see this post. Let's take … [Read more...]
Social Media and Marketing Insights 2011
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights into what companies are doing now - and where they plan to invest in the future. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have PR leading the social media efforts. It seems odd that although only … [Read more...]
Trends for 2012: Social Media Intelligence
Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year. I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence Better use of analytics and more focus on measurement Content curation Social … [Read more...]
Social Video-some interesting facts
Read the full press release about the study … [Read more...]
