This is the 4th post in the series 10 Digital PR Tips for Earned Media. David Meerman Scott's book on newsjacking covers this topic in depth. It's a technique I've used for many years and, done right, it works like a charm. What exactly is newsjacking? Scott defines "newsjacking" in the book as publishing your personal angle, ideas, or perspective into a breaking … [Read more...]
Use Multimedia to Tell Stories
PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. The stats are quite revealing: Need I say more? Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. And since that's the goal of content, it's truly amazing to me that only 55% of the PR folk recently … [Read more...]
Digital PR: Finding Brand Ambassadors
In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA - the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media? What exactly is a brand ambassador? You need to find people or groups who already … [Read more...]
10 Digital PR Tips for Earned Media
PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them Use multimedia content to tell stories and start inspirational conversations Become a master at newsjacking - insert your story into trending conversations and news items Evoke … [Read more...]
Social Media & Digital Marketing Engagement Gap
A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we're marketing to them on those platforms. They started out looking for something completely different - the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The real glaring gap is the massive divide … [Read more...]
