Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
Earned Media Tip #7: Use Offline Events for Content
This post is part of the series of 10 tips to increase earned media You can find links to all the posts in the series in the right-hand column of the blog. At the core of earned media is great content. You have to offer the reporter, editor or blogger something that they value - content that will help them interest or entertain their readers/viewers. Media is all … [Read more...]
Earned Media Tip # 6: Connect with a Like-Minded Community
This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP. After doing a social audit Rosetta Stone discovered that people over 50 regard learning a new language as a way to … [Read more...]
Earned Media Tip # 5 : Content Partnerships
This post is tip # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it's a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It's not such a new idea - think of Soap Operas and sponsored radio shows. Since so … [Read more...]
Evoking Emotion: Digital PR Tip #4 Earned Media
In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all content shared online. Facebook reported 1 billion items shared a week in July 2011. … [Read more...]
